Greener Visuals Wedding Photography’s got a brand new bag…of business cards that is. In my ongoing effort to the spruce up the “storefront” of my wedding photography business, it was time to design a new business card to reflect my new look. I decided my design skills were up to the challenge. Obviously I wanted to emphasize my new business logo, maintain a professional looking card while providing all of my important contact information. I think I found a good balance. I opted not to put a photograph on the back side of the card this time around. It was good for a while on my previous cards but I noticed that my old cards started being picked through so that I was left with the images that everyone had looked over. The few left over, though good images, didn’t always work for selling my business services. If I only have one image to make that impression on someone I’d better hope it is going to be an image that that one particular person is into. The design amounted to being kind of a shot in the dark. Beauty is in the eye of the beholder and individual photography tastes are no different. So with that in mind I decided to forego the photo and put only my logo on the back. Like all things in business, it’s an experiment. I’m a wedding storyteller and I hope that my card will peak the right bride and groom’s curiosity. I’m continuing to have my cards printed through Moo.com on eco-friendly 100% recycled card stock. These cards are awesome. I’ve gotten nothing but complements from folks I hand them to. The cards have a slightly larger size (than a traditional business cards) and thicker card stock. Moo cards make a great impression and I aim to keep that tradition going with this new batch. Now all I need to do is distribute them. Shoot me an email with your address and I’d be happy to send you a couple. All the best. -M
